Position Summary:   

The Director of Marketing leads and oversees marketing strategies and efforts in order to strengthen the company's market position and achieve desired business and growth goals.  This includes developing year-long strategic plans, creating and executing campaigns, managing budgets, and leading projects and team members.  The Marketing Director also provides strategic leadership, from a market and product perspective, to the management team.
 

Essential functions and responsibilities:

• Responsible for the annual marketing plan, strategy, and team
• Drive the implementation of marketing campaigns that meet business objectives
• Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports
• Lead a diverse team of talent in a demanding environment with high performance expectations while developing and managing an annual department budget
• In conjunction with the Operations and Business Development teams, develop the strategy and create the message for presentations
• Coach the teams for successful presentations
• Manage the strategic pursuit lifecycle including oversight of materials developed during pursuit.
• Oversee the implementation of the advertising, public relations and marketing strategy.
• Direct all mass and social media marketing including company website maintenance, corporate branding, and special events coordination.
• Work with internal and external business partners to support the design, development and compliance of marketing collateral including advertising, proposals, and presentations.
• Work with the Director of Business Development to manage and continuously develop the strategic initiatives to support the business development team’s efforts including informational packets, proposals, and presentations.
• Drive the development of targeted content that aligns with the CK Way
• Lead brand perception research and leverage other research available to refine objectives and strategies; and to evaluate effectiveness and optimize performance for team
• Define key performance indicators, and meet and exceed performance targets
• Conduct in-depth assessments of the performance of marketing campaigns, events and digital marketing efforts on a monthly, quarterly and annual basis. Present findings to senior management team to support business plan development, forecasting and future implementation.
• Utilize assessment results to decrease marketing spend
• Develop a deep understanding of the construction industry and its changing market dynamics for strategic planning and growth.

SKILLS AND ABILITIES:

• Excellent communication skills, verbal and written, as well as strong organizational and interpersonal skills
• Be a team player and collaborator
• Ability to prepare written documentation and proposal requests
• Possess persuasive and creative writing skills.
• Ability to meet deadlines while maintaining a professional attitude
• Expert level knowledge of Microsoft Office and Adobe Creative Suite

education and experience:

• Bachelor’s Degree or equivalent work experience in a related field required. Major in Marketing, Advertising, Communications, Sales or Construction Management Preferred.
• Construction experience preferred.
• Possess valid driver’s license and good driving record

Benefits:
CK Construction offers a competitive compensation and benefits package including medical, life, and disability insurance, paid time off and a 401K plan.

CK Construction is an equal employment opportunity/affirmative action federal and state contractor. The company does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected class.